Founded to simplify and modernize the business exit process, Merge has quickly emerged as a trusted guide for lower middle market business owners preparing to sell. The company’s platform uniquely blends Technology/AI, process efficiency, and personalized support to deliver a seamless M&A experience for founders navigating one of the most important decisions of their careers.

Merge operates at the intersection of operational excellence and human connection empowering sellers with the education, insights, and representation they need to exit confidently and successfully. The firm has earned a strong reputation for its curated buyer network, intelligent deal matching infrastructure, and white glove support model.

Merge has helped countless founders turn complexity into clarity, enabling successful transitions for businesses across a range of industries. With a strong and growing team, the company is scaling to meet surging demand in a market where succession planning has become a national priority.

Willow Creek Partners is proud to support Merge as they continue building the category-defining platform for founder-led business sales.