Privacy Policy

This Privacy Policy describes how Willow Creek Partners ("the Company," "we," "us," or "our") collects, uses, and discloses information when you use our website at willowcreekpartners.com ("the Service"). By using the Service, you agree to the collection and use of information in accordance with this policy.

Interpretation and Definitions

The following definitions apply throughout this policy:

• Account — A unique account created for you to access the Service.
• Company — Willow Creek Partners (Data Controller under GDPR).
• Personal Data — Any information relating to an identified or identifiable individual.
• Usage Data — Automatically collected information such as IP addresses and page visit duration.
• Service — The website at willowcreekpartners.com.

Data We Collect

Personal Data

When you contact us or create an account, we may collect:

• Email address, first and last name, phone number
• Address, state, province, ZIP code, city
• Usage data

Usage Data

We automatically collect certain information when you visit the Service, including your device's IP address, browser type and version, pages visited, time and date of your visit, time spent on pages, unique device identifiers, and diagnostic data.

Tracking Technologies and Cookies

We use cookies and similar tracking technologies to monitor activity and store certain information. Cookie types include:

• Session Cookies — Deleted when you close your browser. Used to authenticate users and prevent fraud.
• Persistent Cookies — Remain on your device after closing your browser. Used to remember your preferences, remember that you have seen our cookie notice, monitor traffic, and test new features.

We also use web beacons (clear gifs, pixel tags) to count users, track email opens, and gather website statistics.

The third-party services we use on the Service include Google Analytics (website analytics) and HubSpot (forms, email, and visitor analytics).

We also run our own first-party visitor analytics. When you view a page, a script on our site sends the page address, the referring page, any campaign (UTM) parameters in the link, the time spent on the page, and a randomly generated visitor ID stored in your browser's local storage to a service we operate on Cloudflare. That service uses your IP address to identify the organization associated with your network, such as your employer. It identifies organizations, not individuals, and we do not use it to collect your name or email address.

We honor the Global Privacy Control (GPC) and Do Not Track signals. If your browser sends either signal, our first-party visitor analytics do not run during your visit.

How We Use Your Data

• Provide and maintain the Service
• Manage your account and fulfill contracts
• Contact you regarding updates, services, and newsletters
• Manage your requests and provide customer support
• Facilitate business transfers or restructuring
• Data analysis and usage trend identification

Sharing Your Data

We may share your personal information with service providers, business partners, affiliates, and third parties with your consent. We may also disclose data to legal authorities when required by law or valid government request.

Email Communications Policy

Willow Creek Partners sends business-development email to individuals identified through our own professional research, which may include research into organizations identified as described in Tracking Technologies and Cookies. We do not purchase, rent, or scrape email lists, and we do not authorize any affiliate or third party to send email on our behalf or advertise our website. Every email we send includes our full business name, physical mailing address, and a functional opt-out mechanism, in compliance with the CAN-SPAM Act. Opt-out requests are honored promptly and permanently.

Data Retention and Security

We retain personal data only as long as necessary for the purposes outlined in this policy. No method of transmission over the Internet is 100% secure, but we use commercially acceptable protection methods. You may request export or erasure of your personal data by contacting us.

GDPR — Rights for EU Users

If you are located in the European Union, you have the right to:

• Request access to and correction of your personal data
• Object to or request restriction of processing
• Request erasure ("right to be forgotten")
• Request data portability
• Withdraw consent at any time

You may also file a complaint with your local Data Protection Authority.

CCPA — Rights for California Residents

California residents have the following rights under the California Consumer Privacy Act:

• Right to Know — Request disclosure of the categories and specific pieces of personal information collected about you.
• Right to Delete — Request erasure of personal information we have collected, subject to certain exceptions.
• Right to Opt-Out — Direct us not to sell or share your personal information. You may do this by contacting us or by enabling the Global Privacy Control signal in your browser.
• Right Against Discrimination — We will not discriminate against you for exercising your privacy rights.

To exercise your CCPA rights, contact us at [email protected] or visit our contact page. We will respond within 45 days.

Children's Privacy

The Service is not directed to anyone under the age of 13. We do not knowingly collect personally identifiable information from minors. If you are a parent or guardian and believe your child has provided us with personal data, please contact us.

Links to Other Websites

The Service may contain links to third-party websites. We have no control over and assume no responsibility for the content or privacy practices of any third-party sites.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes become effective when posted. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy, please contact us:

• Email: [email protected]
• Phone: 703-214-1482
• Address: 8521 Leesburg Pike, Suite 270, Tysons, VA 22182